Strategy is everything!

Strategy for Selling Your Home for Top Dollar:

The below numbers are an example of another property I listed.  I will review your home upon request and provide you the same information. 

Known – Sellers’ market with low inventory. Months supply of inventory is 2 months.

Known- Interest rates are low, and buyers are out.

Known – We are in the most active time of the year.

Known- The shows to the contract are at  ?. Most of those will happen in the first several days of your showing.

For your home, we will fill in the question marks and help you understand your market. 

Known- For homes listed between $?, there are ? homes for sale. ? are under contract, ? are new and ? are active.

Known- I reviewed comparable home sales.  The average sales price was $?. The average market time was ?days, and the average square footage was ? square feet.

The homes are selling for ? of the list price.


What do we do to capture a full price offer?

Professionally soft stage your home using my certified stager.

Professionally market your home using the Hommatti marketing platform. This includes the 3D tours, floor plans, and drone video.

Place the home on the realtor private network and the coming soon website one week prior to listing.

Have an open house before the home is put in the Realtor database. This gives me your listing agent the best chance to find an active buyer myself.

Let agents with buyers see the home while on the private network. This promotes a much better chance of a full-price offer.

List the property on a Friday and advertise that we are having an open house on Sunday. Chances are we will have a full-price offer before the open house.


How to negotiate the contract and vet the buyers.

Leverage buyers against each other.

Obtain backup offers.

Negotiate an as-is contract.

Negotiate leaseback options if you are looking to buy a new home but first must sell your old home.

Vetting the buyer’s lender is critical and has proven to weed out bad loan officers and buyers truly not prepared.


Details matter and being disciplined and organized promote consistency and a predictable outcome.

Protecting your equity is on my mind, every step of the way and is seen through my well-thought-out strategies and processes.

The video I have asked you to watch covers many aspects of my Home Selling System.  I am ever-evolving and improving. I aim high in everything I do.


Make your appointment today by emailing or calling Jay Reid at 847-791-5491